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NewBeauty, an American medical fashion magazine, recently released the fourth “State of Aesthetics” survey report. The report collects data from high-quality medical beauty consumers through a questionnaire survey (April 2023), and discovers the latest trend of current American medical beauty consumption.Compared with other peer reports that cited data from a year ago, this report is based on survey data from April this year and reflects current trends in real time.
Social Media
➤ Popularity of social media as an information platform for medical beauty consumption (proportion of users):
Image social media Instagram ranks No. 1, Facebook No. 2;
TikTok (the international version of Douyin) will grow the fastest, from 5.9% in 2012 to 18.7% in 2023.
➤ The medical beauty marketing value of TikTok (International version of Douyin):
1. 37.5% of users are between 18-34 years old, indicating that TikTok is an excellent platform for medical and aesthetic institutions to reach young people;
2. Short videos have become a leading way of medical science popularization and consumption guidance;
3. 16.6% of users are between 35-54 years old, indicating that more and more middle-aged people are also using the platform.
�58.7% of the respondents want to look younger than their actual age, and 37.2% want to look in good condition that matches their actual age. Highlight the natural rejuvenation trend.
The Most Concerned Medical Aesthetic Issues
The facial problems most hoped for permanent improvement: 1. Wrinkles; 2. Pigmentation; 3. Fine lines.
The physical problems I most hope to improve permanently: 1. Cellulite; 2. Hair loss; 3. Loose arms.
Most Popular Medical Aesthetics Items
Items expected to spend the most in the next 12 months:
1. Botox; 2. High-tech facial treatments; 3. Fillers; microneedling; 4. Teeth whitening;
Non-surgical “fine-tuning” is still preferred.
Least Popular Medical Aesthetic Item
Medical aesthetic items that are least considered: 1. Autologous fat buttock augmentation; 2. Breast reduction; 3. Breast augmentation;
Concerns about skin care products
The most concerned selling points of skin care products: 1. Non-toxic; 2. Non-animal testing; 3. Environmental protection;
Active Ingredients for Body Care
The most popular skin care ingredients: 1. Hyaluronic acid; 2. Ceramide; 3. Fruit acid;
Consumption Habits
Where to buy skin care products in the past 12 months:
1. Offline specialty stores; 2. Brand official website; 3. E-commerce platform; 4. Beauty institutions; 5. Department stores;
Price Expectations
Anticipation of the price trend of medical aesthetic treatment:
49.1% expect price increases; 45.7% expect maintenance; 5% expect price cuts;
Spending Budget
In the coming year, which aspects will increase the budget for medical aesthetics, biological beauty, skin care products, and cosmetic dentistry? Where are the budget cuts?
34.1% of the respondents plan to increase the budget for medical beauty, 7% plan to reduce the budget for medical beauty; 30.6% plan to increase the budget for biological beauty, and 30.6% plan to reduce the budget for biological beauty; 68% plan to maintain the budget for skin care products,…
